While the long tail strategy is spinning fortunes for Amazon & Netflix, Jio’s fetish for subscriber market share isn’t showing signs of securing itself a good- pasture future.
A glance at Jio’s Q3 FY 19 results highlight major fault lines with asking rates climbing astronomically :
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Be it quality customer acquisition, revenue growth, primary SIM share, churn control , banking on data traffic to ramp up Average Revenue Per User (ARPU) or active user base – none of the metrics seem to be giving Jio any reason to do a jig-of-joy.